Reza Hartono
2 min readAug 10, 2020

Apa itu Data Mining ?

What is Data Mining?

Data mining, or knowledge discovery, is the computer-assisted process of digging through and analyzing enormous sets of data and then extracting the meaning of the data. Data mining tools predict behaviors and future trends, allowing businesses to make proactive, knowledge-driven decisions. Data mining tools can answer business questions that traditionally were too time consuming to resolve. They scour databases for hidden patterns, finding predictive information that experts may miss because it lies outside their expectations.

Data mining derives its name from the similarities between searching for valuable information in a large database and mining a mountain for a vein of valuable ore. Both processes require either sifting through an immense amount of material, or intelligently probing it to find where the value resides

Applications of Data Mining

  • Basket Analysis
  • Sales Forecasting
  • Database Marketing
  • Predictive life-cycle Management
  • Customer Segmentation
  • Product Customization
  • Fraud Detection
  • Warranties

Techniques for Data Mining

This is some techniques for Data Mining you can use:

  • Anomaly Detection
  • Association Rule Learning
  • Clustering
  • Classification
  • Regression

The Evolutional of Data Mining

References

Data Mining in CRM

What is Data Mining?

medium.com